WE HOST
We see people, not tasks. We cultivate understanding through every interaction. We carry responsibility without waiting for permission. We honour what existed before us. We are Giovanni Bonelli.
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Authenticity is revealed through presence, intention, and care.
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We see people, not tasks. We cultivate understanding. Every interaction deepens our knowledge of each guest.
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Every guest, every place, every stay has natural patterns. We sense, honour and elevate them.
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Any Host acts with judgment and ownership when a guest needs care. We act first, then inform.
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We embrace the relationship between land, climate, time, and human connection.
open Host roles
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Location: Napa Valley, California
Overview
A Napa Valley estate, part of a globally luxury hospitality and lifestyle brand, comprising a private members club, luxury hospitality venue, and limited fractional ownership offering, is seeking a Sales & Commercial Manager to drive membership, group, and experiential revenue across the property.
This is a hands-on, commercially driven role focused primarily on growing and managing:
Private club memberships
Meetings, retreats, and group business
Private events and hospitality experiences
The role will also support the estate’s fractional ownership offering as a secondary component of the position.
The Sales & Commercial Manager is responsible for pipeline creation, lead conversion, strategic partnerships, and revenue generation across the club and hospitality business. The position works closely with the on-site hospitality team to ensure a high-touch guest and member experience while maintaining a strong focus on commercial performance.
Core Mandate
Drive and convert revenue across three primary verticals:
Fractional Ownership Sales
Membership Sales (Calistoga Club)
Meetings, Events & Group Business (Calistoga Farms)
Key Responsibilities
1. Meetings, Events & Group Sales
Own revenue generation for:
Private events
Corporate retreats
Group bookings
Actively prospect new business (corporate, private, and agency-driven)
Develop relationships with Napa resorts and hotels to drive:
Offsite events
Catering opportunities
Overflow and referral business
Manage the sales process through to contract, working with operations for execution
2. Membership Sales (Calistoga Club)
Drive acquisition of new members at the $100K annual level
Build and manage a consistent pipeline of qualified prospects
Convert interest into membership through structured follow-up and engagement
Support member retention and upsell in coordination with the Hospitality Director
3. Fractional Ownership Sales
Proactively source and convert qualified buyers for fractional ownership
Build a pipeline through outbound efforts and targeted networks
Manage the full sales cycle from initial engagement to close
Work with leadership on positioning, pricing, and sales strategy
4. Partnerships & Local Market Development
Build relationships with:
Local luxury hotels and resorts
Event planners and agencies
Concierge networks
Position the estate as a preferred offsite venue within Napa
Generate consistent referral and partnership-driven revenue
5. Pipeline Management & Commercial Execution
Maintain a structured and active sales pipeline across all verticals
Track performance against revenue targets
Drive outbound sales efforts rather than relying on inbound demand
Provide feedback on market response, pricing, and product positioning
Profile
Required
5–10+ years in luxury hospitality sales, real estate sales, or high-end event/group sales
Proven ability to prospect, build pipeline, and close high-value deals
Experience in meetings & events sales (MICE) and/or luxury real estate or membership sales
Strong understanding of the Napa Valley or California luxury market
Highly self-directed with a clear focus on revenue outcomes
Valuable (but not essential)
Experience selling fractional ownership or private club memberships
Existing network within Napa hotels, event planners, or UHNW ecosystems
Exposure to working alongside founders or early-stage concepts
Compensation
Base salary + commission tied to:
Ownership sales
Membership sales
Events and group revenue
Incentive structure weighted toward closed business, not activity
Why This Role
This role offers the opportunity to operate across real estate, membership, and hospitality revenue streams within a single, high-end Napa platform.
Success in the role is defined by one thing: consistent revenue generation across all verticals.

